hello.chorong@gmail.com© 2019 Chorong Kim

 
Strategist
Problem-solver
Swimming pool builder
find out more here,
or scroll down to see some work
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Discover

2 week sprint

Disrupting the credit industry with a card that grows with you

description

project

task

Brand Strategy, Product Strategy, Visual Design, 

toolkit

4C research

Current product audit/assessment

Competitive audit/assessment

Man on the street interviews

User journey mapping

Product prototyping

Feature prototyping
Visual and verbal branding

 

 

 

 

task

8 Weeks

project

Product Strategy

Utilizing voice tech to create 'me time' for parents

description

toolkit

Ethnographic research

Interviews

Survey

Literary research

User journey mapping

Product prototyping

 

 

 

Google Home

23andMe

2 week sprint

project

Commod-ifying DNA data to wield the power of permission

description

task

Brand Strategy, Product Strategy

toolkit

4C research

Current product audit/assessment

Man on the street interviews

Expert Interview

Product prototyping

Feature prototyping
 

 

 

 

task

4 weeks

Brand Revitalization, Creative Campaign

Reimagining

what it means to communicate

care

description

project

toolkit

4C research

Current product audit/assessment

Competitive audit/assessment

Man on the street interviews

Focus groups​

Customer segmentation

User journey mapping

Product prototyping

 

 

 

 

Coming Soon ->

Betty Crocker

Communicaketion