hello.chorong@gmail.com© 2019 Chorong Kim

 
Strategist
Problem-solver
Swimming pool builder
find out more here,
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Discover

2 week sprint

Disrupting the credit industry with a card that grows with you

Brand Strategy, Product Innovation, Visual Design 

4C research

Current product audit/assessment

Competitive audit/assessment

Man on the street interviews

User journey mapping

Product prototyping

Feature prototyping
Visual and verbal branding

 

 

 

 

task

toolkit

description

project

8 Weeks

Product Innovation

Ethnographic research

Interviews

Survey

Literary research

User journey mapping

Product prototyping

 

 

 

Google Home

task

toolkit

description

project

Utilizing voice tech to create "me time" for parents

5 weeks

Brand Revitalization, Product Innovation, Digital Strategy, Creative Campaign

4C research

Current product audit/assessment

Competitive audit/assessment

Survey

Man on the street interviews

Focus groups​

Customer segmentation

User journey mapping

Product prototyping

 

 

 

Betty Crocker

task

toolkit

description

project

Reimagining what it means to communicate care

2 week sprint

Brand Strategy, Business Strategy, Product Strategy

4C research

Current product audit/assessment

Man on the street interviews

Expert Interview

Product prototyping

Feature prototyping

 

 

 

23andMe

task

toolkit

description

project

Commod-ifying DNA data to wield the power of permission